October 1, 2018
Posted in Case Study

GUANGZHOU, China – Oct. 1, 2018 – NetEase, Inc. has today announced that it will release its annual expansion pack and introduce a brand new game mode, new characters, and a new map for its asymmetrical mobile game Identity V on Oct 4, 2018. But that’s not all that developers at Identity V have prepared for fans. 

1. An Innovative mode in the history of asymmetrical games: Duo Hunters Mode

Identity V gameplay has just been upgraded at the manor! In this game mode, two hunters will face against eight survivors in a tense game of cat and mouse. Also, other game mechanics have been introduced in this new game mode, including the ability for hunters and survivors to call the owner of the manor via telephone booths during a fight, earning points to buy items that increase their chance of winning. 

2. More characters with different cultural backgrounds: 

Video link: 

Wu Chang is a new hunter character created with a traditional Chinese story. Wu Chang bears two souls within one body. The soul of the White and the soul of the Black Guards have been imbued in an umbrella. Wu Chang is at the same time the first hunter at the manor who is able to switch forms.

3. An Interactive Map with mysterious stories: Moon River Park

The Moon River Park is going to be the largest map ever in Identity V. Meanwhile, players can actually ride the roller coaster and carousel in the park. 

Fans can expect more substantial content updates and patches to be released throughout October. For more information about Identity V and these subsequent updates, please visit Facebook: or the official Identity V website:

About Identity V

Identity V is a 4 vs 1 asymmetrical multiplayer game for mobile devices that pits a hunter against a four-person team of survivors. 

• First ever AAA asymmetrical multiplayer mobile game.

• Experience tense horror-themed action and heart pounding multiplayer match ups.

• Intuitive controls that put player and gameplay first.

• Be the hunter or survivor in a 4 vs 1 mash up inspired by Dead by Daylight.

• As a survivor, find and decode the cipher machines to escape the clutches of the terrifying hunter.

• As the Hunter, use your arsenal of special abilities to trap and destroy the survivors. Ensure they never escape the manor!

• Multiple costumes and characters are unlockable in a free to play model that rewards players for playing.

About NetEase

NetEase, Inc. (NASDAQ: NTES) is a leading internet technology company in China. Dedicated to providing online services centered around content, community, communication and commerce,NetEase develops and operates some of China’s most popular PC-client and mobile games, advertising services, e-mail services and e-commerce platforms. In partnership with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers, NetEase also operates some of the most popular international online games in China. For more information, please visit: For more information about NetEase Games, please visit