May 26, 2022
Posted in Case Study
May 26, 2022 PRNordic

To build up the hype and awareness prior, during and after the European League of Legends Championship finals.

We wanted to get more broad than the traditional gaming and e-sport news. The plan was to target national sport news, the national and regional daily news. Making the finals to a major sports event covered by the leading national media


  • Supported League of Legends European finals event by hosting the media, influencers and celebrities.
  • Secured interviews and coverage from traditional sports, national and specialist media online, in print magazines, broadcast news, as well as national television.
  • Raised awareness to a maximum prior, during and after the 3 day event


the numbers

  • 110 Pieces of Coverage
  • 38.507.876 Audience Reach