To build up the hype and awareness prior, during and after the European League of Legends Championship finals.
We wanted to get more broad than the traditional gaming and e-sport news. The plan was to target national sport news, the national and regional daily news. Making the finals to a major sports event covered by the leading national media
- Supported League of Legends European finals event by hosting the media, influencers and celebrities.
- Secured interviews and coverage from traditional sports, national and specialist media online, in print magazines, broadcast news, as well as national television.
- Raised awareness to a maximum prior, during and after the 3 day event
- 110 Pieces of Coverage
- 38.507.876 Audience Reach