To re-establish the awareness around Mad Catz. Make the journalists and influencers aware of the brand, after Mad Catz was out of the media focus for some years. Bring focus around DELE Nordic as the preferred Mad Catz reseller.
Personal introduction of the brand, line-up and focus products. Secured a wide reach wide with focus on casual gaming and lifestyle. We arranged news features, reviews, unboxing, competitions and product placement.
- 218 Pieces of Coverage
- 58,006,465 Audience Reach
- 23,048,447 Television Reach