AnitaB.org sought to introduce the European edition of the Grace Hopper Celebration to the Nordic region. The objective was to build awareness, drive registrations and position the event as a leading platform for women in technology among organisations, HR leaders, decision-makers and technology professionals.

What We Did
PR Nordic developed and executed a Nordic-wide communications programme designed to maximise visibility before and throughout Eurovision 2026. By combining media relations, creator engagement, community activation and culturally relevant storytelling, the campaign expanded Senhit’s reach beyond Eurovision audiences and into mainstream entertainment and news media.

• Developed and executed a Nordic communications strategy targeting business, technology and HR audiences.
• Secured coverage across leading Nordic business, technology and trade media.
• Engaged influential industry organisations, networks and stakeholders across the region.
• Activated women-in-tech leaders, NGOs and trade organisations to expand reach and credibility.
• Secured participation and endorsements from prominent political and industry leaders.
• Amplified awareness and engagement through earned media and social platforms, including LinkedIn.

Results

• Developed and executed a Nordic communications strategy targeting business, technology and HR audiences.
• Secured coverage across leading Nordic business, technology and trade media.
• Engaged influential industry organisations, networks and stakeholders across the region.
• Activated women-in-tech leaders, NGOs and trade organisations to expand reach and credibility.
• Secured participation and endorsements from prominent political and industry leaders.
• Amplified awareness and engagement through earned media and social platforms, including LinkedIn..

Why It Worked
The campaign connected Grace Hopper Celebration’s mission with priorities already important to Nordic organisations: diversity, inclusion, leadership and talent development in technology. By combining stakeholder engagement, executive advocacy and targeted media relations, PR Nordic transformed a new virtual event into a recognised industry initiative across the region.