Hombli wanted to establish itself as a recognised smart home brand across the Nordic region while increasing awareness of its growing ecosystem of connected home products. Success depended on more than launching new devices, it required trusted editorial coverage, independent product reviews and authentic creator recommendations that would build long-term consumer confidence.

PR Nordic was tasked with introducing Hombli to leading technology media, lifestyle publications, content creators and consumers across Denmark, Sweden, Norway and Finland while creating sustained visibility across multiple product categories.

What We Did
PR Nordic developed and executed an integrated Nordic communications programme combining media relations, product reviews, influencer marketing and social amplification. By positioning Hombli products within authentic everyday use cases, the campaign successfully reached both technology enthusiasts and mainstream consumer audiences across the Nordic region.

• Developed and executed a Nordic communications strategy across Denmark, Sweden, Norway and Finland.
• Managed product reviews, editorial outreach and long-term media relations.
• Activated lifestyle, family, home and technology influencers across the Nordic region.
• Secured independent reviews, buying guides and editorial recommendations from leading technology media.
• Combined earned media, creator content and social amplification to maximise visibility and credibility.
• Supported multiple product launches including smart lighting, indoor cameras, smart sockets, thermostats, outdoor lighting and air purification.
• Created continuous visibility through seasonal campaigns, competitions and product-focused storytelling.

Results
The campaign successfully established Hombli as a credible smart home brand across the Nordic region. By combining independent reviews, influencer collaborations and strategic media relations, PR Nordic generated broad awareness, strengthened consumer trust and created continuous visibility across both specialist technology media and mainstream consumer channels.

• Secured 84 pieces of earned media and influencer coverage.
• Generated a combined audience reach of 5.78 million people.
• Delivered coverage across Denmark, Sweden, Norway and Finland.
• Secured multiple high-scoring independent product reviews, with ratings of up to 4.8/5.
• Built strong visibility across technology, consumer, lifestyle, home and gaming media.
• Activated creators and influencers to showcase products through authentic everyday content.
• Successfully positioned Hombli as a recognised smart home brand across the Nordic region.
• Established a scalable Nordic communications programme supporting multiple product launches throughout the campaign.

Why It Worked
Rather than relying solely on product announcements, PR Nordic focused on building trust through independent editorial validation and authentic creator storytelling. By combining strategic media relations, product reviews and influencer engagement, Hombli was introduced to consumers through credible recommendations that demonstrated the practical benefits of its smart home ecosystem.

The result was a sustained Nordic communications programme that increased awareness, strengthened credibility and positioned Hombli for continued growth across the Nordic region.

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