MSI wanted to strengthen its position in the Nordic laptop market and increase visibility across its gaming and professional laptop portfolio. Competing against established brands including Lenovo, HP, ASUS and Acer, the objective was to increase awareness, secure editorial credibility and establish MSI as a leading premium laptop brand across the Nordic region.

What We Did
PR Nordic delivered a year-round Nordic communications programme designed to strengthen MSI’s visibility, credibility and market position within the highly competitive laptop category. By combining media relations, product reviews, creator engagement and industry networking, the campaign maintained continuous visibility across Denmark, Sweden, Norway and Finland.

• Delivered an integrated Nordic communications programme focused on MSI’s gaming and professional laptop portfolio.
• Secured continuous product reviews, buying-guide placements and editorial coverage throughout the year.
• Activated creators, influencers and community platforms to extend visibility beyond traditional media.
• Supported key laptop launches and announcements across Sweden, Norway, Denmark and Finland.
• Facilitated media, retailer and partner meetings at major international technology and electronics trade shows.
• Supported MSI’s presence at industry events through media relations, briefing coordination and relationship building.
• Combined earned media, creator engagement and social amplification to maximise awareness and credibility.
• Built strong relationships with Nordic technology, gaming and consumer media to increase editorial adoption and review coverage.

Results
Over a 12-month period, PR Nordic transformed MSI’s position in the Nordic laptop market, increasing visibility, strengthening editorial credibility and establishing the brand as a category leader. Through sustained media relations, creator engagement and review programmes, MSI achieved market-leading visibility across all four Nordic markets.

• Established MSI as the most visible laptop brand in the Nordics.
• Increased Nordic media visibility by 445% year-over-year.
• Outperformed Lenovo, HP, ASUS and Acer in total Nordic media coverage.
• 64.3M+ combined audience reach.
• 558 pieces of earned media and influencer coverage secured.
• The only major laptop brand to achieve balanced visibility across Denmark, Sweden, Norway and Finland.
• Built one of the strongest review footprints in the Nordic laptop market.
• Established MSI as a trusted premium reference brand for gaming and professional laptops.

Why It Worked
While competitors often relied on larger product portfolios and a higher volume of launches, PR Nordic focused on maximising the visibility, relevance and credibility of every MSI laptop story. Through strategic media relations, review programmes, creator engagement and consistent Nordic execution, MSI generated stronger editorial interest, broader syndication and greater long-term visibility than competing brands.

The result was a transformation from a low-visibility challenger to the most visible laptop brand in the Nordics, establishing a stronger foundation for continued growth and market leadership.