ROCCAT PRODUCT AWARENESS

May 26, 2022
Posted in Case Study
May 26, 2022 PRNordic

Roccat lately introduces several of of new product lines and needed their messaging and product awareness to be well placed among key media and influencers within gaming and e-sport. 

We did build a targeted strategy, including planning, research and executing. Distributed product news, handled unboxing, review features, engaged influencers and journalists within gaming, e-sport, tech, lifestyle and daily news.     

outcome

  • Made Roccat one of the absolute most known and respected brands among journalists, content creators and consumers. 
  • Exceeded previous year’s coverage by 2972%
  • Secured high visibility in various media and influencer segments within specialist as well as general interest.
  • Breaking a Nordic record with securing Roccat covered in 88 media outlets in one months.  This has not been accomplished by any other brand within gaming peripherals. 

The Numbers

  • 768 Pieces of Coverage
  • 145.643.239 Audience Reach