Join the Largest Gathering Of People Wearing False Mustaches Simultaneously In A Video Game’ tonight Friday, November 14th
LONDON, ONTARIO – November 14, 2014 – In honor of the Movember Foundation’s annual Movember campaign, Digital Extremes, creator of the AAA Free-to-Play title, Warframe® is calling on its players (“Tenno”) to set a GUINNESS WORLD RECORDS title by encouraging players to display their facial hair in-game for a good cause tonight, November 14th between 21:00 and 22:00 Central European Time.
Earlier this month Warframe released a variety of virtual mustaches players could equip in-game. As new Movember donation levels were met on the official site — www.warframe.com/movember — a new in-game mustache was released. To get players in the spirit, this video shows off the in-game ‘staches in full swank. http://youtu.be/5CnX805Izjc Now, to further raise awareness for men’s health, Warframe will set the world record for The Largest Gathering of People Wearing False Mustaches Simultaneously in a Video Game.
Warframe is asking its players worldwide across PC, PS4™ and Xbox One to gather online wearing their virtual mustaches, tonight Friday, November 14th from 21:00 – 22:00 Central European Time to help set the world record. The record setting hour will also be aired live on the Warframe Twitch channel at www.twitch.tv/warframe for all to see and participate in the hair raising festivities.
“Our Tenno have already shown strong support through their contributions and the variety of Movember activities they’ve participated in so far,” said Meridith Braun, VP, Publishing at Digital Extremes. “Setting a Guinness World Record as part of our continued awareness efforts takes it to a whole new level and we hope it pays off by shining a big spotlight on a great cause.”
To ensure the record is officially reached by Guinness World Record rules and standards, Digital Extremes is turning to an impartial third party, Michael Katchabaw, an Associate Professor at the University of Western Ontario specializing in computer science for games, to track the record setting statistics. In addition, members of the Warframe gaming community will help establish proof of the feat by sending in screenshots of their mustached Warframes and teammates as they join in the record attempt.
The Movember Foundation is the leading global organization committed to changing the face of men’s health. Once signed up onMovember.com, men, also known as Mo Bros, grow a mustache for the 30 days of November, raising awareness and funds for men’s health programs as friends and family donate to their efforts. Since 2003, the Movember community has raised over $574 million and funded over 800 programs in 21 countries.