Arcane - Riot Games

Plan and build awareness around the launch of the Arcane TV series on Netflix. Secure exclusive and creative media coverage via a wide range of planned activities across the Nordic region.


• Secured positive sentiment among the press of Riot Games and the Arcane TV series
• Coverage secured in the leading national daily news, in both online, print and broadcast.
• Arcane was the most viewed TV series on Netflix during our PR campaign.

The Numbers


Pieces Of Coverage


Audience Reach


reviews and features

#45 days #nordic countries #netflix #leagueoflegends