Arcane - Riot Games
Plan and build awareness around the launch of the Arcane TV series on Netflix. Secure exclusive and creative media coverage via a wide range of planned activities across the Nordic region.
• Secured positive sentiment among the press of Riot Games and the Arcane TV series
• Coverage secured in the leading national daily news, in both online, print and broadcast.
• Arcane was the most viewed TV series on Netflix during our PR campaign.
#45 days #nordic countries #netflix #leagueoflegends