Momodora : Moonlit Farewell - PLAYISM

Japan’s oldest Indie publisher PLAYISM wanted branding visibility around the Steam launch of the metroidvania Momodora: Moonlit Farewell. A two months intensive global campaign, targeting games specialist media, influencers and content creators plus various social media platforms.


• 200+ Influencers engaged for hands-on review features.
• Featured in leading tier one media such as Famitsu, IGN, GameFAQS, Rock Paper Shotgun, PC Gamer, Eurogamer, NeoGAF and Destructoid to mention a few.
• New and Notable featured on Metacritic with the Metascore on 85.
• YouTube reach more than 2.29M subscribers.
• Reached 7.62M Facebook followers.

The Numbers


Audience Reach


Pieces Of Coverage


Reached Twitter followers

#retro #indie #playism #momodora