Paramount Pictures
Star Trek 50th Anniversary
Introduction
There is cause for celebration when an IP turns 50. Paramount had made a special 50th Anniversary Blu-ray edition of Star Trek the Original Series, which needed some extra media attention in Denmark.
Highlights
★ Full spread in print and online in major regional newspaper.
★ More than 110 clippings in print, online and broadcast.
★ Contacted social media channels with Star Trek and science fiction interest.
★ Fact sheets sent out for media and micro-bloggers to extend focus.
★ Held sweepstakes in Star Trek communities.
OUTCOME