Star Trek
Client
Paramount Pictures
Year
2021
About.
There is cause for celebration when an IP turns 50. Paramount had made a special 50th Anniversary Blu-ray edition of Star Trek the Original Series, which needed some extra media attention in Denmark.
About.
There is cause for celebration when an IP turns 50. Paramount had made a special 50th Anniversary Blu-ray edition of Star Trek the Original Series, which needed some extra media attention in Denmark.
The Outcome.
- Encouraged movie interested media to take science fiction up to revision, as Star Trek the Original Series could celebrate 50 years.
- Full spread in print and online in major regional newspaper.
- More than 110 clippings in print, online and broadcast.
- Contacted social media channels with Star Trek and science fiction interest.
- Fact sheets sent out for media and micro-bloggers to extend focus.
- Held sweepstakes in Star Trek communities.
The Numbers
passion leads to success
UNITED THEMES™
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