Establish support in plan and executing the PR campaign around The Outer Worlds game, targeting the Nordic countries.
From the early announcement to game demos at industry trade shows, handling of news features, securing exclusive hands-on and handling all reviews towards media, journalists and content creators.
• Covered by 159 general and special interest media as well as influencers, podcasts and national radio
• Coordinated and co-arranged press trips for media to Private Division in Munich, to E3 in Los Angeles, gamescom in Cologne and Tokyo Game Show
• Arranged media interviews with game developers.
• The Outer Worlds was the most covered new IP game in the release year