The Outer Worlds
Client
Private Division
Year
2021
About.
Planned and executed the PR campaign for The Outer Worlds game, targeting the Nordic and Scandinavian countries only. From early announcement, to game demos at industry trade shows, handling of news features, secure exclusive hands-on and handle all reviews towards media, journalists and content creators.
About.
Planned and executed the PR campaign for The Outer Worlds game, targeting the Nordic and Scandinavian countries only. From early announcement, to game demos at industry trade shows, handling of news features, secure exclusive hands-on and handle all reviews towards media, journalists and content creators.
The Outcome.
- Covered by 159 general and special interest media as well as influencers, podcasts and national radio.
- Secured one of the highest reaches of coverage for a new game title in the Nordic region for the newly introduced brand.
- Coordinated and co-arranged press trips for media to headquarter in Munich, E3, gamescom and Tokyo Game Show.
- The Outer Worlds was the most covered new IP game in the release year.
The Numbers
passion leads to success
UNITED THEMES™
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