Transformers : Dark of the Moon
Client
Paramount Pictures
Year
2021
About.
Hasbro and Paramount teamed up for new blockbuster Transformer movie. Optimus Prime had to protect humanity to save his own soul. He needed help and got some professional PR assistance from PR Nordic.
About.
Hasbro and Paramount teamed up for new blockbuster Transformer movie. Optimus Prime had to protect humanity to save his own soul. He needed help and got some professional PR assistance from PR Nordic.
The Outcome.
- Secured more than 65 pieces of publication.
- Appeared in more than 40 different media.
- Dark of the Moon was reviewed in 33 different publications in print and online.
- Sweepstakes with merchandise and copies of Dark of the Moon.
- Placed generic interview in micro-blogger site.
- Of the 100% of all material sent out to the press, 93.33% resulted in product focus.
The Numbers
passion leads to success
UNITED THEMES™
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