Arcane – Riot Games

Introduction

The goal was to create and drive a PR campaign to establish and engage a positive sentiment leading towards the launch of the Arcane TV series on Netflix. Secure targeted and creative visibility via press and influencers. Highlighting Riot Games as the next major player in the entertainment space.

Strategy

Secured coverage in major specialist media within gaming, film and entertainment.
Successfully featured in leading national daily news as well as TV broadcasts.
Arcane was featured and highlighted as the top series across all major entertainment and lifestyle outlets in the Nordic Region.
Arranged and engaged influencers streaming features.
Arcane became the number-one series on Netflix during the campaign.

Strategy

Secured coverage in major specialist media within gaming, film and entertainment.
Successfully featured in leading national daily news as well as TV broadcasts.
Arcane was featured and highlighted as the top series across all major entertainment and lifestyle outlets in the Nordic Region.
Arranged and engaged influencers streaming features.
Arcane became the number-one series on Netflix during the campaign.