Introduction

To build up a hype prior and during to the European League of Legends Championship finals. The goal was to secure a wider media coverage besides the traditional games and esports media. To target national sports news, streamers, national and regional daily news. Making the finals to a major sports event covered by the leading national media.

Strategy

  • Managed to invite and host Nordic key journalists, media, influencers and celebrities during the League of Legends European Championship.
  • Secured massive content creator and influencer engagement.
  • Handled interviews sessions with traditional news and sports media, for print, online and live TV broadcasts.
  • Raised awareness to a maximum before, during and after the 3-days event.

Strategy

  • Managed to invite and host Nordic key journalists, media, influencers and celebrities during the League of Legends European Championship.
  • Secured massive content creator and influencer engagement.
  • Handled interviews sessions with traditional news and sports media, for print, online and live TV broadcasts.
  • Raised awareness to a maximum before, during and after the 3-days event.

Outcome

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Influencer features

00000000

Audience Reach

000

Pieces Of Coverage

Outcome

00

Influencer Features

00000000

Audience Reach

000

Pieces of Media Coverage

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