Introduction
Turtle Beach wanted to increase its visibility in the Nordic region. PR Nordic came onboard to restart the branding and establish a positive brand image towards gamers, media and influencers.
Strategy
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- Introduction of Turtle Beach to targeted journalists and influencers across the nordic region.
- Engagement of social media strategies to keep the fans and consumers updated.
- Prepare IRL product presentations for selected media and influencers.
- Product presentations at trade fairs, supporting introduction of new products.
- Successfully supported Turtle Beach to become one of the most prefered peripherals brands among core and casual gamers for both PC and consoles.
Strategy
-
- Introduction of Turtle Beach to targeted journalists and influencers across the nordic region.
- Engagement of social media strategies to keep the fans and consumers updated.
- Prepare IRL product presentations for selected media and influencers.
- Product presentations at trade fairs, supporting introduction of new products.
- Successfully supported Turtle Beach to become one of the most prefered peripherals brands among core and casual gamers for both PC and consoles.
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