Introduction
20th Century Fox wanted to generate extra awareness around Sons of Anarchy the final season seven and the entire franchise legacy.
Strategy
- Proactively engaged MC clubs and motorbike interested through online networks.
- Engaged MC interested groups on social media.
- YouTuber influencer activation.
- Engaged major national tabloid newspaper with Sons of Anarchy competitions.
- One week’s competition aired by a national radio station, to locate the biggest Sons of Anarchy fan.
- Competition, where the winner got a full size back Sons of Anarchy tattoo,
- Sons of Anarchy became the most viewed TV show during the campaign.
Strategy
- Proactively engaged MC clubs and motorbike interested through online networks.
- Engaged MC interested groups on social media.
- YouTuber influencer activation.
- Engaged major national tabloid newspaper with Sons of Anarchy competitions.
- One week’s competition aired by a national radio station, to locate the biggest Sons of Anarchy fan.
- Competition, where the winner got a full size back Sons of Anarchy tattoo,
- Sons of Anarchy became the most viewed TV show during the campaign.
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