Backbone

Introduction

After a successful launch in North America, UK and another key markets, Backbone wanted to establish and raise awareness of the Backbone One gaming controller across the Nordic countries targeting Denmark, Finland, Norway and Sweden.

Strategy

  • Increased Backbone’s visibility in the Nordic region.
  • Secured news beats, reviews, and product placements across major outlets.
  • Engaged influencers for unboxing features and social media posts.
  • Identified relevant media and content creators for targeted outreach.
  • Increased engagement through strategic posts, competitions, and giveaways.
  • Maintained daily communication with media, ensuring positive coverage.
  • Provided comprehensive coverage updates and ROI data.
  • Followed a structured campaign plan for effective management.

Strategy

  • Increased Backbone’s visibility in the Nordic region.
  • Secured news beats, reviews, and product placements across major outlets.
  • Engaged influencers for unboxing features and social media posts.
  • Identified relevant media and content creators for targeted outreach.
  • Increased engagement through strategic posts, competitions, and giveaways.
  • Maintained daily communication with media, ensuring positive coverage.
  • Provided comprehensive coverage updates and ROI data.
  • Followed a structured campaign plan for effective management.
  • During the League of Legends European Championship.

Outcome

00

Pieces Of Coverage

00000000

Combined Audience Reach

0

Months of Campaign Blast

Outcome

0

Months of Campaign Blast

00000000

Combined Audience Reach

00

Pieces of Media Coverage

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