Introduction
Danish documentarist, Ulrik Einer Ehrhorn Gutt-Nielsen, wanted support for his launch of “Making Life Count”, a movie about animal activist Baron Peter von Kohl and his extraordinary life.
Strategy
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- Secured 12 minutes focus on both the Baron and Ulrik on morning television on the day of showing on national TV.
- Generated focus on film, lifestyle and news sites.
- Baron Peter von Kohl was featured in to two page lifestyle section in a national newspaper in Denmark.
- Made special social media alerts for our media partners to publish.
- Saw an interview with Baron Peter von Kohl in the UN online magazine.
Strategy
-
- Secured 12 minutes focus on both the Baron and Ulrik on morning television on the day of showing on national TV.
- Generated focus on film, lifestyle and news sites.
- Baron Peter von Kohl was featured in to two page lifestyle section in a national newspaper in Denmark.
- Made special social media alerts for our media partners to publish.
- Saw an interview with Baron Peter von Kohl in the UN online magazine.
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