PAW Patrol – Spin Master

Introduction

Spin Master wanted to increase the awareness around the beloved Paw Patrol brand across the Nordic region targeting Denmark, Finland, Norway and Sweden.

The primary focus was to establish visibility on the new product releases via influencer engagements and Social media activities.

Strategy

  • Enhanced Paw Patrol’s presence in Nordic region.
  • Secured news features and product placements.
  • Partnered with influencers for Instagram, TikTok, and Facebook unboxings.
  • Identified key media and content creators throughout the region.
  • Launched captivating posts and stories on Instagram, TikTok, and Facebook.
  • Maintained consistent media interactions for positive coverage.
  • Provided detailed updates and ROI data.
  • Followed a structured campaign plan for optimal results.

Strategy

  • Enhanced Paw Patrol’s presence in Nordic region.
  • Secured news features and product placements.
  • Partnered with influencers for Instagram, TikTok, and Facebook unboxings.
  • Identified key media and content creators throughout the region.
  • Launched captivating posts and stories on Instagram, TikTok, and Facebook.
  • Maintained consistent media interactions for positive coverage.
  • Provided detailed updates and ROI data.
  • Followed a structured campaign plan for optimal results.

Outcome

000

Influencer activations in social media

00000000

Combined Audience Reach

00

Feature Media Articles

Outcome

000

Influencer and Social Media Features

00000000

Audience Reach

00

Feature Media Articles

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