Introduction
Erazer joined forces with PR Nordic to
enhance its presence across the Nordic
region, with a focus on Denmark, Finland,
Norway, and Sweden. The collaboration
aimed to position Erazer as a trusted gaming
brand through strategic media outreach,
influencer partnerships, and engaging social
media initiatives.
Strategy
-
- Secured 424+ pieces of coverage across leading gaming, tech, lifestyle, and news media in the Nordic region
- Achieved an audience reach of over 1 billion impressions across media, influencer, and social platforms.
- Delivered strategic media outreach, influencer collaborations, and strong social media engagement.
- Provided on-site support at major events, including DreamHack.
- Drove hands-on features and reviews through targeted product seeding across the region.
Strategy
-
- Secured 424+ pieces of coverage across leading gaming, tech, lifestyle, and news media in the Nordic region
- Achieved an audience reach of over 1 billion impressions across media, influencer, and social platforms.
- Delivered strategic media outreach, influencer collaborations, and strong social media engagement.
- Provided on-site support at major events, including DreamHack.
- Drove hands-on features and reviews through targeted product seeding across the region.
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