Erazer by Medion

Introduction

Erazer partnered with our PR agency to
strengthen its presence in the Nordic region,
specifically Denmark, Finland, Norway, and
Sweden. Our goal was to position Erazer as a
leading gaming brand in these markets
through targeted PR, influencer collaborations,
and social media engagement.

Strategy

- Secured 200+ media placements across gaming, tech, and lifestyle outlets, The Shrimp got covered in the biggest gaming and tech media around the world.
- Achieved an audience reach of over 750 million.
- Extensive influencer activities, social media shares, and hands-on reviews in key tech, gaming, and lifestyle media.
- YouTube campaign targeted over 12 million viewers.
- Over 500,000 engagements on social media.

Strategy

Secured 200+ media placements across gaming, tech, and lifestyle outlets, The Shrimp got covered in the biggest gaming and tech media around the world.
Achieved an audience reach of over 750 million.
Extensive influencer activities, social media shares, and hands-on reviews in key tech, gaming, and lifestyle media.
YouTube campaign targeted over 12 million viewers.
Over 500,000 engagements on social media.