Introduction

Introduce the Master & Dynamic brand in the Nordic region. Present the brand for lifestyle, tech, gaming, fashion and music media. Build product recognition, and hype around new product launches.

Strategy

  • All new Nordic product launches were sold out.
  • 203 pieces of coverage within lifestyle, tech, daily news and game enthusiast media including a number of earned content creators.
  • 129.5 million audiences were reached.
  • 120 reviews & features made by leading content creators and target media.
  • Significantly increased awareness of Master & Dynamic brand and their lineup.

Strategy

  • All new Nordic product launches were sold out.
  • 203 pieces of coverage within lifestyle, tech, daily news and game enthusiast media including a number of earned content creators.
  • 129.5 million audiences were reached.
  • 120 reviews & features made by leading content creators and target media/
  • sinificantly increased awareness of Master & Dynamic brand and their lineup.

Outcome

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Months of Active Campaign

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Combined Audience Reach

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Pieces Of Coverage

Outcome

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Months of Active Campaign

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Combined Audience Reach

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Pieces of Media Coverage

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