Introduction
PR Nordic did plan, build up and handle the publicly for the promising video game The Outer Worlds. The primary focus was to establish a strong visibility via specialist and lifestyle press as well as engaging influencers and Social media activities in Denmark, Finland, Norway and Sweden.
Strategy
- Covered by 159 different media outlets within the specialist press, lifestyle and daily news.
- Created a high volume of influencer engagements across the Nordic region.
- Secured one of the most entries in the Nordic region of a new video game IP.
- Coordinated and co-arranged press trips for media and influencers to several industry events, game presentations and trade shows.
- Delivered in-depth reporting to keep Private Division fully updated.
Strategy
- Covered by 159 different media outlets within the specialist press, lifestyle and daily news.
- Created a high volume of influencer engagements across the Nordic region.
- Secured one of the most entries in the Nordic region of a new video game IP.
- Coordinated and co-arranged press trips for media and influencers to several industry events, game presentations and trade shows.
- Delivered in-depth reporting to keep Private Division fully updated.
Outcome
0
Most Covered New Video Game of The Year
0000000000
Combined Audience Reach
000
Pieces Of Coverage
Outcome
0
New Video Game of The Year
0000000000
Combined Audience Reach
000
Pieces of Media Coverage
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