The Outer World – Private Division

Introduction

PR Nordic did plan, build up and handle the publicly for the promising video game The Outer Worlds. The primary focus was to establish a strong visibility via specialist and lifestyle press as well as engaging influencers and Social media activities in Denmark, Finland, Norway and Sweden.

Strategy

Covered by 159 different media outlets within the specialist press, lifestyle and daily news.
Created a high volume of influencer engagements across the Nordic region.
Secured one of the most entries in the Nordic region of a new video game IP.
Coordinated and co-arranged press trips for media and influencers to several industry events, game presentations and trade shows.
Delivered in-depth reporting to keep Private Division fully updated.

Strategy

Covered by 159 different media outlets within the specialist press, lifestyle and daily news.
Created a high volume of influencer engagements across the Nordic region.
Secured one of the most entries in the Nordic region of a new video game IP.
Coordinated and co-arranged press trips for media and influencers to several industry events, game presentations and trade shows.
Delivered in-depth reporting to keep Private Division fully updated.