Introduction
With under 48 hours to prepare, PR Nordic
launched a global campaign for The Shrimp’s
gamescom 2022 reveal, creating media
content, planning outreach, and driving
engagement in media and across the social
media platforms to secure maximum visibility
in just a few days.
Strategy
-
- The Shrimp was featured in top-tier gaming and tech media outlets worldwide.
- Focused on the global news announcement and provided on-site support during gamescom with demos.
- Secured wide-reaching coverage through announcements, news beats, updates, roadmaps, gameplay highlights, and reviews
- Actively encouraged media, journalists, and influencers to share the announcement across social platforms.
- Managed influencer relations at gamescom, including product presentations, hands-on sessions, and interview features.
Strategy
-
- The Shrimp was featured in top-tier gaming and tech media outlets worldwide.
- Focused on the global news announcement and provided on-site support during gamescom with demos.
- Secured wide-reaching coverage through announcements, news beats, updates, roadmaps, gameplay highlights, and reviews
- Actively encouraged media, journalists, and influencers to share the announcement across social platforms.
- Managed influencer relations at gamescom, including product presentations, hands-on sessions, and interview features.
Outcome
000
Pieces Of Coverage
000
Combined Audience Reach
0.0
Combined X followers reached
Outcome
0000000
Combined X followers reached
000
Pieces of Coverage
000000000
